Why are they making a buying decision? Time to understand the problems, goals or interests the buyer might have in making a purchase. If you sell a product made of recycled material you might consider selling to someone with the core belief of recycling.īut you still might want to develop a persona for someone who doesn’t base buying decisions on that since they still might like a quality product that you offer. Who are your buyers? Consider age ranges, male or female, and maybe some core beliefs. Ask yourself the following questions to get started with personas for your ecommerce site. In the end I hope your marketing and messaging will be more purposeful and attract people ready to buy from your shop. Then you can tailor your content efforts towards a few different types of customers. I believe the goal is to help you understand the buying behavior of a customer before they ever show up. ![]() Creating a buyer persona is about the who, what, when, where and why of your potential customers. ![]() So let’s define your buyer personas and confirm your content marketing is speaking to the right people. As you are trying to grow your ecommerce sales on Big Cartel or even a marketplace like Storenvy you need to review your target market and your approach of marketing to them. Tonka Park - E- Commerce tools for small business.
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